POCO F7 Series: Unleashing Unstoppable Power in the UAE!

POCO, a globally recognized technology brand celebrated by young tech enthusiasts, proudly unveiled its latest flagship lineup—the highly anticipated POCO F7 Ultra and POCO F7 Pro— At a spectacular launch event in Singapore yesterday. The event, attended by top media representatives and industry experts, showcased POCO’s unwavering commitment to innovation, performance, and accessibility.

Designed to deliver exceptional speed, efficiency, and all-around excellence, the POCO F7 Series integrates state-of-the-art technology while maintaining affordability, staying true to POCO’s mission of offering high-performance devices at unbeatable value.

"With the POCO F7 Series, we are making cutting-edge technology more accessible than ever before," said Angus Ng, Head of Product Marketing at POCO Global. "For the first time, we are introducing an Ultra model that redefines power and performance for POCO. By blending flagship-level features with exceptional pricing, the POCO F7 Ultra and POCO F7 Pro mark a significant milestone in our journey to empower users worldwide with top-tier mobile experiences."

Unparalleled Performance: Power That Fuels Every Experience

The POCO F7 Ultra is powered by the Snapdragon 8 Gen 3 chipset, offering unmatched speed, efficiency, and gaming performance. With LPDDR5X RAM and UFS 4.0 storage, it ensures seamless multitasking and fast data transfer. The POCO F7 Pro features the MediaTek Dimensity 9200+ for optimized gaming and everyday tasks, with enhanced AI, cooling, and power efficiency. Both models include LiquidCool 4.0 for lag-free gaming and sustained peak performance.

Immersive Display: Elevating the Viewing Experience

The POCO F7 Ultra and POCO F7 Pro boast 6.78-inch AMOLED displays with adaptive 144Hz refresh rates, delivering stunning visuals, fluid motion, and an ultra-responsive touch experience. Whether streaming videos, gaming, or simply scrolling through social media, users will experience a vivid and immersive display like never before.

With 2K resolution, HDR10+ support, and peak brightness levels exceeding 2000 nits, the F7 Ultra’s display sets a new standard for clarity, contrast, and color accuracy. The F7 Pro, with its Full HD+ panel, ensures crisp visuals and deep blacks, making it an ideal companion for content consumption.

Pro-Level Cameras: Capturing Every Detail with Precision

Recognizing the growing demand for high-quality mobile photography, POCO has equipped the F7 Series with powerful camera systems that rival professional-grade setups.

The POCO F7 Ultra boasts a 200MP OIS main sensor, delivering breathtaking detail, vibrant colors, and unparalleled low-light performance. Combined with a 50MP ultra-wide lens and a 64MP periscope telephoto lens with 5x optical zoom, this setup ensures that users can capture stunning landscapes, intricate close-ups, and distant subjects with absolute clarity.

The POCO F7 Pro, on the other hand, features a 108MP main sensor, complemented by a 13MP ultra-wide lens and a 5MP macro lens, making it a versatile tool for all kinds of photography. Enhanced by AI-driven image processing, both devices excel in portrait, night, and action photography, ensuring that every shot is picture-perfect.

Battery and Charging: Power That Lasts

POCO knows users need a device that keeps up with their fast-paced lives. The F7 Ultra has a 5500mAh battery with 120W HyperCharge, reaching 100% in just 19 minutes. The F7 Pro features a 5100mAh battery with 90W fast charging for all-day use. Both models support wireless and reverse wireless charging for added convenience.

Software and Features: A Seamless User Experience

The POCO F7 Series runs MIUI for POCO, offering a smooth, efficient Android 14 experience with refined UI and enhanced privacy. It features flagship performance, stereo speakers with Dolby Atmos, an in-display fingerprint sensor, advanced haptic feedback, and connectivity options like Wi-Fi 7 and 5G.

Gaming and Entertainment: A Dream for Gamers

For mobile gaming enthusiasts, the POCO F7 Ultra and F7 Pro provide an unmatched gaming experience. With dedicated GPU enhancements, reduced touch latency, and optimized frame rates, both devices are tailored to handle the most demanding games with ease.

Game Turbo 6.0 optimizes gaming with stutter-free performance, better thermal management, and AI-powered resource allocation, making these devices essential for serious gamers.

Price and Availabilty

The POCO F7 series launches in the UAE on April 7th. The POCO F7 Ultra starts at 2669 AED, offering flagship performance at a lower cost. The POCO F7 Pro, priced at 1969 AED, delivers premium features at an affordable price. Both models will be available via POCO's online store and e-commerce platforms.

About POCO

POCO is a young independent brand born out of Xiaomi Corporation. As of now, POCO has entered 98 global markets. The POCO philosophy – "Everything You Need, Nothing You Don't" – drives the brand to focus its research and development efforts entirely on POCO fans' requirements and feedback. This relentless pursuit of technology that its fans truly need democratizes decision-making to accelerate the company's evolution and refresh the smartphone industry.