HONOR Unveils New Corporate Strategy to Transition to an AI Device Ecosystem Company

Global technology brand HONOR today announced the HONOR ALPHA PLAN, a new corporate strategy to transform HONOR from a smartphone maker to a global leading AI device ecosystem company. The visionary three-step plan details the bold steps HONOR will take to usher in the new intelligent world, and calls on the industry to co-create an open, value-sharing ecosystem that maximizes human potential, ultimately benefiting all mankind.

“It is clear that the AI revolution will reshape the paradigm of the device industry - completely transforming our productivity, our society, and even our culture more than ever before,” said James Li, CEO of HONOR. “I am calling on all of us to unite together to address the challenges – as well as the many opportunities – of AI technology. I also call on the industry to be truly open so that we can fully embrace this exciting AI future. Let’s do it together.”

THE HONOR ALPHA PLAN comprises three steps: The first step begins with the development of an intelligent phone. HONOR will work with partners to open technology boundaries to co-create a new paradigm for AI devices in the agentic AI era. Next, HONOR will open industry boundaries and co-create a new paradigm for AI ecosystem in the physical AI era. Finally, in the AGI era, HONOR will open human potential boundaries and co-create a new paradigm for civilization.

Leading AI Technology for the Agentic AI Era

The world’s first GUI-based personal mobile AI agent developed by HONOR redefines daily convenience with intelligent technology. HONOR introduced the world’s first all-ecosystem file-sharing technology. With it, users can enjoy ultra-fast speeds, whether transferring files to one or many iOS and Android devices.

Co-creating an Open, Value-sharing Ecosystem with Global Partners

To reach the second step of its strategic plan, HONOR calls on the industry to open up its AI capabilities for a wider range of devices. As testament to its commitment, HONOR announced today that it will invest more than USD 10 billion over the next five years to fund this endeavor.

HONOR pledged to provide seven years of Android OS and security updates for its HONOR Magic series. HONOR committed to accelerating its sustainability initiatives to reach operational carbon neutrality by 2040,