For editorial information, please contact:
Ambika Jadeja/Krishka Mahesh
ambika@matrixdubai.com/krishika@matrixdubai.com
Dermoviva becomes the first skincare brand in the Middle East to launch Superfood range of products to care for your skin. The collection features Body Smoothie lotions, Body Dessert Creams, face masks, scrubs, and face wash to cater to the growing demand of natural, safe, and chemical free products for effective skincare routine.
In line with the current beauty trends, Dermoviva’s premium range of skincare solutions ooze with the goodness of time-tested superfoods like Turmeric, Pomegranates, Avocado, and Green Tea. Free of sulphate and parabens, the range is teeming with Superfood extracts that are a treat for the skin whilst caring for it from within. Formulated bearing in mind the skincare needs due to the weather conditions and skin types in the Middle East, the DermoViva Skin Superfood range offers tempting benefits.
Speaking about the new launch Nisha Ganapathy, Group Product Manager, DermoViva, Dabur International said, “The benefits of superfoods aren’t just limited to health and fitness but has extended to beauty too. As consumer interests grow towards embracing a wholesome wellness routine, beauty needs have started becoming an integral part of it. DermoViva Skin Superfood range has been formulated keeping in mind such needs. Beauty solutions are an extension of total wellbeing and our new premium recipes definitely meet all the parameters. The ingredients in DermoViva Skin Superfood range optimize skin health and the products are all dermatologically tested, no-nasties and cruelty-free. The packaging is also recyclable and environment-friendly”
Certified by dermatologists, Dermoviva’s Skin Superfood range consists of celebrated ingredients that help cleanse and nourish the skin from within. The hero ingredients that deserve a mention are:
Turmeric: A Superfood native to Asia, it has been trusted by generations of women to give healthy, glowing skin
Pomegranate: Perhaps one of the oldest superfoods known to mankind, native to the Mediterranean, pomegranate is rich in antioxidants that helps in cell revitalization and makes your skin look younger from within.
Avocado: An amazing superfood native to Central America, it is rich in natural oils and Vitamin E that are essential for moisturizing your skin and keeping it supple and healthy.
Green Tea: A Superfood native to Japan, it is rich in chlorophyll that naturally detoxes and helps expel impurities.
Supporting the popular advice by nutritionists and beauty experts alike, that ‘You are what you eat’; Dermoviva’s Skin Superfood range offers holistic skincare benefits. While the tried and tested kitchen ingredients gained popularity during DIY beauty hacks amidst the lockdown, DermoViva opted for scientifically formulated Superfood recipes to put straight on the skin. The clean labels on the entire range also complement the vision and mission towards making the planet a safer place for everyone
The new DermoViva Skin Superfood range is now available online on Amazon.ae and in leading supermarkets like Carrefour.
About Dabur
Dabur International Limited is a wholly owned subsidiary of Dabur India. With over 136 years of legacy, Dabur is today the largest Ayurveda and Natural consumer Products Company in the world. We enrich the quality of more than a billion people daily around the world with products across Hair Care, Oral Care, Depilatory, Hair Colors, Men’s Styling, Skin Care and Skin Cleansing. Our flagship brands are Dabur Amla, Vatika Naturals, Dabur Herbal Toothpaste, Dabur Miswak, Fem and Dermoviva.
For editorial information, please contact:
Ambika Jadeja/Krishka Mahesh
ambika@matrixdubai.com/krishika@matrixdubai.com