Elevating Together: SolarWinds Unveils New Features in 2025 Partner Program

(BUSINESS WIRE) -- SolarWinds (NYSE:SWI), a leading provider of simple, powerful, secure observability and IT management software, unveils the next phase of enhancements to the SolarWinds Partner Program. These updates focus on three key areas: increasing partner profitability, partner capabilities, and providing partners with the tools needed to elevate together.

At SolarWinds, we are dedicated to creating lasting value for partners through collaboration, shared growth, and a unified vision," said Andre Cuenin, Chief Revenue Officer at SolarWinds. "This year's Partner Program theme, 'Elevating Together,' aims to empower partners to adapt to emerging technologies and evolving customer demands, focusing on channel success, growth, profitability, and exceptional customer satisfaction for a resilient and innovative future."

Evolving Partner Profitability

As we evolve the SolarWinds Partner Program, we’ve looked at partner profitability as a key lever of growth. With that, we’ve expanded our partner purchase tiers through a new three-tier model with enhanced revenue segmentation and margin control to deliver even greater value and boost partner profitability in 2025. These changes will go into effect in the coming months.

Along with that, this year’s program includes our popular growth incentives, which reward our partners for growth in our Observability (Self-Hosted and SaaS), Database, and IT Service Management (ITSM) solutions.

Elevating Partner Capabilities

SolarWinds Services Certification Program (SCCP) is a new certification program designed to certify services partners to sell and deliver SolarWinds Premium Support Add-On services to customers. To become a certified services partner, partners’ team must include a SolarWinds Certified Professional (SCP) and a SolarWinds Certified Instructor (SCI).

Empowering Partners with the Right Tools

To round out this year’s evolution of the Partner Program, SolarWinds enhanced its partner portal experience to provide users with innovative and powerful new tools and a better user experience. These updates will improve partner business planning, partner marketing automation tools, integrated Google Ads activation, and updated lead-sharing capabilities, among other benefits.

SolarWinds launched its Partner Program in 2022 and has updated the program annually since then based on employee and partner feedback to better support digital transformation and innovation efforts.

Building on these enhancements, SolarWinds will host two summits for strategic partners, aimed at empowering and strengthening its partnerships:

February 10-12, 2025 SolarWinds Partner Summit EMEA (Marrakesh, Morocco) — A hybrid event with in-person activities
March 3-5; 2025 SolarWinds Partner Summit APJ (Phuket, Thailand) — An in-person event for partners to learn more about the SolarWinds product portfolio, connect with executives and industry leaders to unlock new opportunities, and drive growth in the region

To learn more or join the program, visit the SolarWinds Partner Program Page.

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About SolarWinds

SolarWinds (NYSE: SWI) is a leading provider of simple, powerful, secure observability and IT management software built to enable customers to accelerate their digital transformation. Our solutions provide organizations worldwide—regardless of type, size, or complexity—with a comprehensive and unified view of today’s modern, distributed, and hybrid network environments. We continuously engage with IT service and operations professionals, DevOps and SecOps professionals, and database administrators (DBAs) to understand the challenges they face in maintaining high-performing and highly available hybrid IT infrastructures, applications, and environments. The insights we gain from them, in places like our THWACK community, allow us to address customers’ needs now and in the future. Our focus on the user and our commitment to excellence in end-to-end hybrid IT management have established SolarWinds as a worldwide leader in solutions for observability, IT service management, application performance, and database management. Learn more today at www.solarwinds.com.

The SolarWinds, SolarWinds & Design, Orion, and THWACK trademarks are the exclusive property of SolarWinds Worldwide, LLC or its affiliates, are registered with the U.S. Patent and Trademark Office, and may be registered or pending registration in other countries. All other SolarWinds trademarks, service marks, and logos may be common law marks or are registered or pending registration. All other trademarks mentioned herein are used for identification purposes only and are trademarks of (and may be registered trademarks of) their respective companies.

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Elevating Together: SolarWinds Unveils New Features in 2025 Partner Program